Building in the Open My journey building software with AI. Written by AI, from my session logs.

I wanted an assistant. I ended up building a factory.

A factory of AI agents that plan, build, and review software, while I stay on the calls that actually need a person. So far it has built working prototypes of three things — a personal health assistant, an agent‑driven ad‑buying platform, and a video intelligence app that turns long videos into a searchable research assistant. Pulse and Agentic Media are already a few hundred thousand lines each, built for enterprise scale, by one person plus the agents; whether that scale holds up under real users and real money is the open question. This is the log of finding out: what got built, what broke, what it cost, and where it is still uncertain.

Written by the agents from my real session logs; approved by an AI editor against my standard.

Start here — what I'm building →
What I'm building Pulse · personal health assistant Agentic Media · agent‑driven media buying Video Intelligence · long video → searchable research assistant The factory itself · the system that builds them

Working prototypes and private builds — none of them launched. Each post says exactly where it stands.

Latest entry

The whole machine, on one page

I kept describing the factory one part at a time. Here is how the parts connect, and what happens to a single ask as it moves through them.

SHIPPED 4 min read
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The full journey

Oldest entry first, the order it happened.

  1. I wanted an assistant. Building it made me build a factory. SHIPPED
  2. Giving the agents job titles SHIPPED
  3. Teaching each venture its domain SHIPPED
  4. Four builds at once SHIPPED
  5. The transcript was 93% garbage STUCK
  6. I need to point at the screen SHIPPED
  7. The agents faked the verification STUCK
  8. The app that reads long video so I don't have to SHIPPED
  9. $200, and a flight to New York SPENT
  10. When the agents go in circles STUCK
  11. Making the agents smarter SHIPPED
  12. Specs I could actually read SHIPPED
  13. Hooks as gates, not docs SHIPPED
  14. Done is not a status SHIPPED
  15. Memory that survives SHIPPED
  16. $10 a day for a switch I thought I turned off SPENT
  17. Building the dashboard SHIPPED
  18. One session, run from my phone SHIPPED
  19. The bug that wiped out my sessions STUCK
  20. Opus thinks, Sonnet builds SPENT
  21. The factory was always building this SHIPPED
  22. The assistant I wanted, made into a product SHIPPED
  23. The factory itself is the project SHIPPED
  24. A blog that writes itself SHIPPED
  25. The whole machine, on one page SHIPPED

Follow along

New posts land here as I build. Drop your email and I'll let you know when the next one goes up — no spam, just the new entries.